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ARTICLE TYPE : REVIEW ARTICLE

Published on :   25 Apr 2026, Volume - 2
Journal Title :   WebLog Journal of Public Health and Epidemiology | WebLog J Public Health Epidemiol | WJPHE
Journal ISSN:   3071-4095
Source URL:   weblog icon https://weblogoa.com/articles/wjphe.2026.d2501
Permanent Identifier (DOI) :   doi icon https://doi.org/10.5281/zenodo.19943655

Digital Assets: A New Path for Financial Innovation and Consumer Protection

Shungui Xiang 1
Yin Tang 2
Jun Zhang 3 *
1Library, Tourism College of Zhejiang, Hangzhou, 311231, China
2School of Travel Services and Management, Tourism College of Zhejiang, Hangzhou, 311231, China
3Department of Education, Sehan University, Yeongam-gun, Jeollanam-do, 650106, Republic of Korea

Abstract

With the rapid development of the digital economy, digital assets have gradually become an important driving force for the transformation of the financial system. Based on technologies such as Blockchain, digital assets have played a significant role in improving financial efficiency, promoting product innovation, and advancing inclusive finance. At the same time, their characteristics of decentralization and transparency have, to some extent, provided new pathways for consumer protection.

However, the development of digital assets is also accompanied by issues such as price volatility, technological risks, and regulatory gaps, which pose challenges to financial stability and consumer rights. Based on a review of relevant theories and literature, this paper systematically analyzes the mechanisms through which digital assets promote financial innovation and consumer protection, and explores their potential risks and optimization paths. The study finds that digital assets can achieve a synergy between innovation and protection, but this depends on the establishment of a sound regulatory framework, strengthened technological security, and improved investor education.

Keywords: Digital Assets; Financial Innovation; Consumer Protection; Blockchain

Citation

Xiang S, Tang Y, Zhang J. Digital Assets: A New Path for Financial Innovation and Consumer Protection. WebLog J Public Health Epidemiol. wjphe.2026.d2501. https://doi.org/10.5281/zenodo.19943655